Market Analysis
The window and door industry is roughly six times the size of the window covering industry at approximately $32 billion annually in North America versus about $5 billion for window coverings. Similar to window coverings it is a fragmented market served by more than 28,000 window installation businesses in the U.S. alone.
The Demand
BCD found that window & door replacement companies routinely remove window coverings during the remodeling process creating demand for new blinds, shades or shutters.
Blank Canvas Development worked with Rockwood to build referral and dealer programs that allow remodeling companies to turn complementary product demand into captured revenue.
Early proof from referrals
The American Vision Windows partnership showed what this channel could deliver: 69% of referred customers reached a measured appointment, and 32% purchased in Q2 2026. The average sale was approximately $5,500.
BCD helped develop the models, bring in partners, and support implementation - giving Rockwood new ways to grow through businesses already reaching the right homeowners.