Helping customers finish the job
American Vision Windows has already built the relationship through the window replacement process. Rather than leave customers to find window treatments on their own, the team can now connect the customer with Rockwood.
How it works
American Vision Windows introduces interior window treatments through its sales team, measure technicians, scheduling team, and email marketing.
The company has found success with a four-touchpoint approach that keeps the offering visible before the sale, during the sales process, at installation, and after the sale.
American Vision Windows refers interested customers. Rockwood handled the consultation, measuring, products, and installation. American Vision Windows earns a commission on completed sales.
The results
In Q2 2026, 72 referrals led to 50 measured appointments and 23 sales, with an average order value of approximately $5,500.
Nearly one in three referred customers purchased.
For American Vision Windows, it adds another way to earn revenue from an existing relationship. For homeowners, it means one less thing to figure out.
“I just wanted to take a moment to say how much we’ve appreciated working with BCD/Rockwood. Our experience so far has been such a great partnership, and we truly value the collaboration. We’re excited about the opportunities ahead and look forward to continuing to grow together.”
Cybill J. Wolfstein, Corporate Sales Manager, American Vision Windows, Inc.

